Nothing about our sales process is brain surgery, but because of the short sales cycle on a high ticket item, it is disciplined. So Vocabulary matters. Some words we say can teach/encourage the customer to negotiate while others can lead to the perception that the numbers are firm.
Read MoreThings have changed in the job market since I started Start Recruiting and Training in 2010. At the time, unemployment was 11%. I thought it was a great time to attract some new talent into retail automotive, and we did.
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Without salespeople presenting the value cars become a price commodity and car vending machines become the order of the day. _I laugh when I think about vending machines that would still be full of Chevrolet Citations and Pontiac Aztecs 30 years later.
Read MoreAutomotive sales can be anything for anybody. In the past eight years, we trained everything from Lawyers, Doctorates, Masters degrees, all the way to GEDs. The magic part is that it had nothing to do with who prevailed. After 3000 placements into auto sales, the most prominent trait I notice for long-term success is Desire.
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Our New Podcast
During the downtime, Eric and I decided to start a podcast called The Classy Car Guys. Not that Eric or I know anything about CLASS.
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